Bestellnr. E20635
Thomas Wunder

Essentials of Strategic Management

Effective Formulation and Execution of Strategy

Essentials of Strategic Management - Effective Formulation and Execution of Strategy
39,95 €
inkl. MwSt.
37,34 €
zzgl. MwSt.
Sofort versandfertig, Lieferfrist 1-3 Tage
35,99 €
inkl. MwSt.
33,64 €
zzgl. MwSt.
Sofort verfügbar
35,99 €
inkl. MwSt.
33,64 €
zzgl. MwSt.
Sofort verfügbar
39,95 €
inkl. MwSt.
37,34 €
zzgl. MwSt.
Sofort versandfertig, Lieferfrist 1-3 Tage
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Advanced, compact and practice-oriented: from strategic analysis through strategy development to the true challenges of strategic management as well as current topics like business modeling and strategy alignment.

Mehr Produktdetails
  • Prevailing key themes of strategic management
  • Best practices from German, Swiss, Austrian and international companies
  • Including extensive exercises and practice-oriented case studies

Strategic management - the "supreme discipline" of management

Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis and strategy development, the true challenges of strategic management, which is operationalization and implementation on various levels, will also be considered in detail.

Further focus: current issues like business modelling and strategy alignment. Ideal for English-language events at universities in Germany, Austria and Switzerland. Advanced, compact, pragmatic, practice-oriented!

  • Including extensive exercises and practice-oriented case studies for students
  • Including teaching aids for lecturers

Vorteile

Aktuelles

Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis and strategy development, the true challenges of strategic management, which is operationalization and implementation on various levels, will also be considered in detail.

Further focus: current issues like business modelling and strategy alignment. Ideal for English-language events at universities in Germany, Austria and Switzerland. Advanced, compact, pragmatic, practice-oriented!

  • Including extensive exercises and practice-oriented case studies for students
  • Including teaching aids for lecturers

Vorteile

Aktuelles

Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis and strategy development, the true challenges of strategic management, which is operationalization and implementation on various levels, will also be considered in detail.

Further focus: current issues like business modelling and strategy alignment. Ideal for English-language events at universities in Germany, Austria and Switzerland. Advanced, compact, pragmatic, practice-oriented!

  • Including extensive exercises and practice-oriented case studies for students
  • Including teaching aids for lecturers

Vorteile

Aktuelles

Autoren

Thomas Wunder

Thomas Wunder is professor of business administration with a focus on corporate management at the Neu-Ulm University of Applied Sciences (HNU). He was a lecturer in strategic management at universities in Switzerland and the USA, previously Managing Director of Péter Horváth & Partners Inc. in Boston and Atlanta and Relationship Executive at Highland Worldwide. The focus of work is strategy implementation, international strategy comparison and sustainable strategic management.

Inhaltsverzeichnis

Preface

Strategic Management Foundations

 

PART I: Developing Strategies: Strategic Analysis, Ideation, and Choice
Strategic Analysis

Strategy Formulation

 

Part II: Bringing it into Reality: From Strategy to Action and Control

Strategy Execution

 

Appendix: Strategy Workout and Review Questions

Strategy Workout

Review Questions

 

References

Index

Inhaltsverzeichnis downloaden